Noggin makes Crisis Management Software. Everything they do is essential to saving lives. Including effective design.
I started at Noggin at the tail end of 2016 after looking for new challenges to take on. A small Australian-based company, Noggin focuses on crisis alert software, aimed at optimizing a wide range of incidents and disasters. When hurricanes hit and power goes down,this is the software suite that makes rescue easier.
My time at Noggin has been a tremendous transformation of the brand, in every single aspect of the corporate identity. Above, on the left is an example of the promotional material used before I started, with one of the more recent industry pieces I made for them.
My role at Noggin expanded drastically.
Since my start date I went from tending the existing software design language to developing an entirely new brand direction, including the development of a new suite of products.
I chose to use illustrations to champion Noggin's unique ability to oversee and anticipate a whole host of potential emergencies by literally depicting the industries it assists (such as port authorities and energy) from a bird's eye view.
These icons are used throughout promotion to identify abstract concepts or features of the Noggin Suite. While many competitors have oversimplified, flat icons, I chose to make Noggin's elements far more playful and detailed. This bucks the current trend in favor of standing out amongst a competitive field.
