Action Analytics has many clients who need a lot of information in very little time.
Busy, but attentive
Action Analytics is a consulting firm that specializes with data systems development with a focus on the most efficient means for companies to get their data organized so teams can make better decisions for trends and various metrics. As a consequence of this position, Action employees, called Actionauts, need to have densely packed information readily available to dispense to their clients. Fast information, with clear, understandable methodologies are essential and therefore design solutions for informational hierarchies are mandatory.
Clear language, clearer imagery
Action depends on consistency and cohesiveness to achieve their goal. Most of my branding decisions are based off of finding the most effective way to build presentations and animations that help convey the various complexities that Actionauts are delivering to their audience.
Action often relies on Tableau for its data visualization so often designs have to best integrate to the needs of complex diagrams. Often I work with analysts directly to see how their presentations best convey the message they want to have.
To build a better brand guide
Action often has design needs that go outside of the limited brand guide they had previous to 2023. A good portion of my initial work at Action was building out and improving the documentation to make it not just a brand exercise, but adaptable to the wide variety of content and narratives the teams at Action were creating for their clients.
From icons, social campaigns, to extremely specific bespoke presentations for clients, the data often offered use cases that needed new designs, new exceptions to rigid rulesets offered in earlier drafts, and solutions to more complex design problems not yet anticipated by Action themselves. A core benefit of my work was the years of experience adapting other brand guides to better fit the needs that clients had that moment instead of the ones that initially inspired them.
Whatever Action needed, from a new series, to last-minute merch requests for the conference season, I made sure that the brand was represented in a way that made others want to get involved.