In 2018 I was on the
tv show Battlebots
The team was called “Battle Royale with Cheese”
My job was to do the entire branding of the team, painting the battlebot, and raising about $22,000 in sponsorship money through merch, banners and promotions.
I was able to sketch up a concept,a baseball mascot-inspired design that personified the burger with a little lettuce mustache, and all the zeal that you could ask from a bacon burger with more buns than sense.
I also had barely two months to get all the sponsors on board
The entire process was light-speed. Between the show finalizing the contests and raising the funds to build the bot, we had very little time. I immediately began searching for sponsors and produced all the sponsor materials to make it happen. After a few cold calls, several leads came up, and between banners and stickers the project came to fruition.
If only our combat record was as successful as the branding. With an 0-2 battle rating the burger team was eliminated before the finals. To this day, fans still cite it as one of the most fun themed teams to be on-air.
